Discover the winning relationship with your audience. Is the first book to apply the rigor of Lean Startup to the marketing black-box of brand development. Learn how to move fast, reduce risk, experiment often, and create value-based passionate relationships with your audience. Gardner grabs hold of brand and gives it a good yank, redefining it as the relationship between an organization and its audience. If you appreciate the principles of lean management, read this provocative book.

100 DIY tactics to create, communicate and sell your brand without the waste. Lean Branding is now available at. Sign up for FREE branding tips and inspiration. A story where your product helps someone become who they want to be. Are they buying it? Is your story being read? Only the fittest brands survive. Be a chameleon, not a dinosaur.

Check out this new custom lineman t-shirt design for Real Worker. I am a power lineman, and proud of it! Posted in T-Shirt Design. Check our our new brotherhood of ironworkers standard series custom t-shirt design.

Sunday, April 10, 2011. Follow me to my new blog - Hospital Kaizen. Come on over and check it out. Monday, March 15, 2010. My Guest Post at the Lean Six Sigma Academy.